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Public Relations Strategy

Danh mục: Quan hệ công chúng

ISBN: 9780749448653

Nhà xuất bản: Kogan Page

Tác giả: Sandra Oliver

Số trang: 208

Năm xuất bản: 2007

Ngôn ngữ: Tiếng Anh

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Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат: pdf Издат.:Kogan Page Страниц: 146 Размер: 1,2 ISBN: 0749448652 Язык: Английский0 (голосов: 0) Оценка:Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents includeNot Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.