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Public Relations for Dummies

Danh mục: Quan hệ công chúng

ISBN: 9780471772729

Nhà xuất bản: Wiley

Tác giả: Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum, Robert W. Bly

Số trang: 358

Năm xuất bản: 2006

Ngôn ngữ: Tiếng Anh

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Mô tả

Public Relations for Dummies” 2nd edition , authors Eric Yaverbaum and Bob Bly explain extremely simple the basics of PR for everyone who wants to understand the concept and the need of public relations services. Eric Yaverbaum has more than 25 years of experience in the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology, and professional-services markets and in building brands such as Sony, IKEA, Domino’s Pizza, TCBY, Progressive Insurance, and American Express, among many others. Bob Bly is an independent copywriter specializing in traditional and Internet direct marketing. He has written lead generating sales letters, direct-mail packages, ads, scripts, Web sites, Internet direct mail, and PR materials for more than 100 clients, including IBM, AT&T, The BOC Group, EBI Medical Systems, Associated Air Freight.