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Marketing strategy planning is the process of researching, analyzing, and planning marketing for products/services to create competitive advantages when bringing them to market. In this way, managers can determine the most optimal methods to target the target market and bring the best profits.
Next, in the strategic planning process, businesses need to analyze the field, market, competition as well as the internal situation of the business. This process helps businesses see the strengths, weaknesses, opportunities and challenges they are facing. That way, businesses can correctly determine their position in the current market.
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