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Qualitative Marketing Research: A Cultural Approach
Danh mục: Marketing
75.000 VND
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ISBN: 9781412903813
Nhà xuất bản: Sage
Tác giả: Johanna Katarina Moisander, Professor Anu Valtonen
Số trang: 240
Năm xuất bản: 2006
Ngôn ngữ: Tiếng Anh
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Mô tả
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. В
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