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The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide
Danh mục: Marketing
75.000 VND
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ISBN: 9780984518500
Nhà xuất bản: Product Management Educational Institute
Tác giả: Greg Geracie, Steven D. Eppinger
Số trang: 346
Năm xuất bản: 2013
Ngôn ngữ: Tiếng Anh
75.000 VND
75.000 VND
100.000 VND
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150.000 VND
Mô tả
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results
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