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Understanding digital marketing: marketing strategies for engaging the digital generation
Danh mục: Marketing
75.000 VND
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ISBN: 9780749453893
Nhà xuất bản: Kogan Page
Tác giả: Damian Ryan, Calvin Jones
Số trang: 304
Năm xuất bản: 2009
Ngôn ngữ: Tiếng Anh
75.000 VND
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Mô tả
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.
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